Content marketing is defined as a strategic marketing solution that is focused on creating relevant and consistent content. Its purpose is to attract and refine a defined audience and drive profitable customer action. Content marketing is important for several reasons.

First of all, it helps to increase the volume of quality traffic to the website. Properly executed and strategised content can pull the audience to the website, where it can be converted into leads and then sales. Content marketing also helps a website and business to be discovered by potential clients, who are searching for particular products or services on the Internet. 

In addition, quality content also helps to create loyalty and trust, with both current customers and prospects. In order to establish relationships with your audience built on trust, it is important to create content that provides education, advice, and solutions without a sales pitch. This will also help you develop lasting relationships with the audience and improve your brand recognition and awareness. 

If you wonder, what is the secret of a successful and effective content marketing strategy, an agency Blue Meta focused on digital marketing in Vancouver has prepared the recipe of the secret sauce of content marketing and is ready to share it with you: 

The Secret Sauce

• Content consistency.  Consistency is one of the main ingredients of your marketing strategy and a key to its success. Whether you publish content every day or once a week, it is extremely important to remain consistent and have a certain schedule. If you do not have any schedule and your content is not consistent, it can confuse your customers. Consistency helps create a better customer experience and build reputation, credibility, and brand trust. To ensure consistency, there are certain things you can do. One of them is performing keyword research. The best and the easiest way to find relevant keywords is to type in one of your main keywords and enter it into the Google search.  Then, you should scroll down until you see "searches related to section". From there, you will be able to see a variety of keywords that may be worth considering for your content.

How To Keep Your Content Consistent

Creating consistent content is an essential part of a successful long-term marketing strategy. Here are some tips on how to keep creating consistent content. By following these tips, you will realize that it is actually much easier than you thought: 

• Keep a content calendar.  A content calendar is a must to succeed in content marketing. It gives you a better perspective of your overall marketing strategy. Moreover, keeping a content calendar is one of the most effective ways to stay consistent. According to some researches, 42% of marketers achieve their marketing goals faster if they use a content calendar. This is because planning out your content in advance and assigning dates to each of your posts or articles is a powerful thing. 

• Look for long-tail keywords. Long-tail keywords are long and very specific keyword phrases that hone in on a specific niche, problem, or service. They usually contain three or more keywords, which makes them less popular than shorter keywords. In most cases, they get less search traffic but have a higher conversion value. They are considered the key to creating a consistent content calendar. 

• Gather real-life questions. Try to find out what real-life questions you normally receive from your clients. What do your sales representatives usually explain to customers? These real-life questions are the topics the content on your website should be addressing. 

• Use different content tools. There are different content tools that are available online and are really helpful.  The first one worth mentioning is Ahrefs - a tool that is used by marketers from many world-known companies. It is a software tool that helps grow organic search traffic. Many online businesses use Ahrefs to run and optimize their SEO campaign. Another useful tool is Answer The Public.  It is a keyword research tool that uses Google Suggest Data to discover comparison-based queries, discover questions, and keywords containing prepositions. It allows you to see the data in two ways: the data itself and visualization (mindmap). One more tool that is worth trying is SEMrush. It is a popular SEO suite specializing in keyword research, Google Ad Campaign Optimization, and competitor analysis.

• Promote your new articles.  The promotion of your content is one of the most important steps in your content marketing strategy because it helps to increase content visibility and improve the effectiveness of the marketing campaign. It allows you to case your expertise in a certain field and earn the trust of your potential customers.  There are different ways and methods of content promotion. You can promote your content in your blog, social networks, or through outreach. 

• Set goals and reward yourself.  Goals are the main motivator to get things done. Therefore, when working on your marketing strategy and content consistency, it is important to set both short and long-term goals that will boost your motivation. Every time when you achieve a certain goal, do not forget to reward yourself. A reward can be something small for short goals, and something more enticing and valuable  - for long-term goals. 

Conclusion

Content marketing plays a significant role in a company's digital marketing success and brand awareness. With the help of content marketing, you are able to extend your reach, attract a bigger audience and new clients, increase sales, and improve the brand presence. One of the main secrets of a successful content marketing strategy is content consistency. It helps to create a positive experience for your audience and build a relationship with potential clients. Even though keeping content consistent may seem to be a complicated task, it is actually pretty easy when you know what to do. We hope that by following the tips provided in this article, you will be able to create a successful long-term marketing strategy based on consistent content.