I am not one for personal blogs – I suppose my focus is mainly on how to help other startups with handy tips I’ve picked up over the years rather than sharing my personal experience. This entire blog post came to me today as I had one of my random catch-ups with a really good friend of mine.
We spoke about the importance of being consistent and how hard it is to be entrepreneur, because fact is – it’s not for everyone. We all deal with failure differently, no one builds anything without mistakes and to be honest they have the greatest lessons to teach us. But – what really stuck out to me during our conversation is when he asked about drive and how different my drive is to his because I’m a mother. Being a mother while working full-time and building a startup isn’t easy – I talk to myself a lot and I questions myself a little bit too much. So, how do I juggle all 3? With a shot of whisky! Ha – no that would work depending my location and the circumstances, but no that’s not the magic serum.
Here are my top 5 tips as a mumpreneur:
Simple to say, I know – but this will save you so much time. I generally spend 20minutes on the train home working through how well I got on with the tasks I had set for that day – I steal minutes everywhere I can. Getting home and carrying out my mummy routine is a method of distressing and connecting with my children, so I take great care in eliminating anything work related until they are both in bed and I am back in-front of my laptop. This is when my prep! I prepare my blogs, interviews or any features I have ready for my website – this way I am ready to just post live the next day. Any meetings, emails or opportunities I want to get involved in, I take my time now to work through them and research whether they suit my audience and myself. At this point my notepad is key.
2. Take negative results as lessons
You’ve heard this before and it does work. If it has nothing to teach you then leave it alone and just accept that it was a waste of time. I learnt very quickly that although I may put in 100% somethings just don’t go to plan, so it’s wise to take from it what you need and then let it go! You will be helping yourself more than you know – the longer that negative spell drifts around your mind the harder it will be to focus on the next plan of action and it is always about moving forward.
3. Take a break
You’re not a machine!
We all need a little down time and mine is on Wednesday evening and Sunday mornings. Believe me – once you choose your day and make it concrete, you will be sending me thank you emails haha! I used to run through the week without taking a break, flat out exhausted by the time I get to Thursday morning, praying it was Friday, so I can sleep in on the weekends. I decided to tuck in my Wednesday evening break about 2 months ago, which means on Tuesday night I add that little extra in before bed. I tend to finish Wednessay nights with my son in my arms as he’s still really young and makes up his own rules because his little face makes me a complete pushover.
This is important and it will benefit your business if done right. Talk to everyone and keep communication open with those who are on the same wavelength. Suggest a project you can both collaborate on as you will both benefit – your audience will appreciate something new and so will theirs. You will both end up driving new traffic to your website and plus you will gain new customers who come back time and time again. There is nothing wrong with sharing – it’s very healthy for businesses who can offer added value just by collaborating with each another and it takes less time on both sides as it’s a shared venture.
5. Let go of perfection
Try not to compare your results to anyone else’s- be yourself and introduce yourself to your audience. If you enjoy writing blogs with lots of puns or intriguing facts then do it and share it! Being unique is exciting and creates so much more interest. Try not to compare your website reach to another site that has been up and running 24 months before yours – it’s not healthy. Yes, it’s important to have a goal, but keep your focus on your business as it is now and allow it to evolve with you. I realised early on that I was checking out other websites similar to mine and I was scared to launch because I felt as though I wasn’t ready. Then I remembered that sometimes you have to just start – even if it isn’t perfect. I have been tweaking this website since its launch in January and I doubt I’ll ever stop as I learn something new every day.
I launched without worrying and I have been chugging through ever since. Everything is about starting, confidence in what you want to do and growth. I am curled up in my sofa right now watching E4 and prepping for tomorrow – so safe to say bedtime went well for my son tonight and his cute little eyes didn’t over rule my mind. As mothers, we have a bigger task and a greater drive – that’s why we juggle and compromise so much and in the end it will all pay off.