Advertising is essential to any business. You don’t have to remortgage your house to go to the latest business seminar to learn. Anybody in the business world will tell you how important advertising your product can be to your overall success. If you don’t let the consumers know about your product or service how are they going to buy it?

However, having a customer base that is aware of your product is only one small step in selling your wear. It is essential clients not only know your product exists but how it will benefit them. You have got to make a good first impression and be sure to give customers the right message. So let’s look closer at how to make sure you aren’t sending the wrong message and how to stop sending the wrong message to your customers.

Short and sweet

When advertising or selling a product keeping the message short and informative is always advised. If you overload the customer with too much information, they are likely to be confused and look elsewhere for their needs to be met.

When describing your product or service explain the essential details and why it would improve the consumer’s life. Anything else is just filler and this filler space is exactly where sales are lost. Keep it short and sweet, have faith in your quality and the product will sell itself.

Honesty is the best Policy.

This point and the last almost overlap and if you are looking to make sure you get the right message across to your client, then both should be considered equally. We live in the age of social media and cancel culture. Any secrets are quickly aired for the public to see.

This means in today’s climate being honest about your product is essential. Gone are the Del Boy type sales techniques of quick, silk talkers that dazzle the customer into parting with their cash.

Keep your marketing grounded in reality. Don’t try to oversell your products, this isn’t the shopping channel. Pick your style and show what this product can do without promising too much. Keep it real!

Ears to mouth ratio

Sarah Cotton is the head of eCommerce at budchampion.com. She believes “reading between the lines of what customers are saying is so important”. This could not be any more applicable to presenting customers with the correct message.

As Sarah points out “nowadays we brush any negative comments off as hate. While this is sometimes the case, in business these kinds of negative comments can be very effective in going about improving service”.

As a business owner that thick-skinned armour has to be worn in order to hear some of the customer’s feedback. Don’t take things to heart and let go of your ego. This kind of introspection and honesty in looking at your own work can only have positive results. Look at what you promised the customer compared to what they actually got.  

Keep it positive

So once you’ve conquered all that negativity from the last point and turned it into a positive, it’s time to double down and keep it that way. It doesn’t matter if you are just speaking to customers or advertising to them, the use of positive language can work wonders for the message you are putting out to the world. 

For example, when talking to someone who is overly pessimistic, you are more likely to dismiss that individual. It is the exact same for a positive person, you want to be around positive people and enjoy their upbeat vibe. 

You as a business owner, manager or person in power need to remember this point. Be somebody people gravitate towards. 

Conclusion

So there are a few pointers on how to stop sending the wrong message to your customers. There are plenty more to go with that but many business experts and even just those involved in business studies will tell you positivity is key. They may also throw the oldest business phrase of all time at you too, the customer is always right. So let’s give them the right opinion by providing the right messages when we interact with our customers.