Meet Jade and Symone, two 28 year old entrepreneurs, who have taken the fashion industry by storm after launching their fashion brand Oh Hey Girl. Find out how they created a successful business through Instagram.
About the co-founders of Jade and Symone:
Jade Douse and Symone Mills first met in college over 10 years ago and have been good friends ever since. Whilst working in the creative industries, Jade, initially started selling East Asian style clothing on Depop.
After seeing a huge hype around its unique style and the growth of her budding side hustle, Jade brought the idea to Symone with the hope of developing the brand and building the business.
Symone, having come from a business background, immediately saw potential in the brand and so together they nurtured Oh Hey Girl from nothing to what it is today with no investment and no aid.
They now see it as their mission to inspire women through empowering relatable content and inclusive campaigns. Their aim is too empower and unite.
OH Hey, Girl! We are a womenswear brand who aim to shake up the fashion industry by offering East Asian inspired street style for the empowered aspirational women. They champions oversized and asymmetric looks and is a mash up of all things cool with a sprinkle of runway, The brand resonates most with those who have a soft-spot for urban culture and think mainstream is boring!
Oh Hey Girl’s confidence in pushing creative boundaries is firmly routed in its strong aesthetic and desire to kill stereotypes and promote uniqueness reflected by its two young founders Jade Douse and Symone Mills.
Young, inspiring and fearless!