Turbocharge Your Motivation for 2018

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Magazine article by Charlotte Thornton, Author, Speaker and Business Coach.


As we move into a new year, businesses will be evaluating their objectives for 2018. Entrepreneurs also need to set goals for their business, yet many do not. Lack of belief is one of the key reasons people don’t set goals. They may have set goals in the past and not succeeded, leaving them feeling raw and defeated. Indeed, failure is an inevitable part of the process of growth, learning and expansion. But this doesn’t mean we are powerless and shouldn’t set goals; it just means we need to stay motivated throughout those turbulent times. Here’s how to turbocharge your motivation for 2018.


Setting better goals

Choose the right goal for you and your business. What is the main objective you want to achieve in 2018? Then ask is it achievable? Some of our goals are three-year rather than one-year goals, so get realistic. Chunk down those bigger goals. Set yourself up for success so that you can build on each victory rather than losing self-belief.

Equally, though the goal should excite. Excitement is a powerful motivational force. When we are excited about our goal we are driven, focused and take action. The key is to maintain this excitement daily. This can be done by frequently visualising the achievement of the goal. Place an image that represents that vision where you can see it. Think about why you want to achieve it. Write that down too. Don’t leave inspiration to chance, create it!


Focus on who benefits

Ask yourself who else benefits if you achieve your goal? When the achievement of the goal is not purely for us, we are more likely to succeed. For example, if you set a goal to go running to improve your health, there are many cold, dark mornings where you will simply stay in bed. If someone else is meeting you for that run, or you’ve signed up to a charity run where others are relying on your sponsorship, then you will get out of bed to train. The same is true in business. Think of that customer who really needs your product or service and use that to keep going.


Make a plan

Having a plan means it’s so much clearer when we are distracted or procrastinating because we are not following the plan. When there isn’t a plan, it is easy to drift along, not knowing what the next step is, and choosing the tasks we simply prefer doing rather than doing what needs to get done.

This sounds so obvious, yet few people make a plan. They may have the goal, they may even know the key milestones that need to be achieved to get there, but they have not got a breakdown of every step of the journey. Set aside several hours to create this detailed plan. Attribute the tasks to days (or other employees) and then follow this plan.