1. Hi Munir, how are you? Please can you tell us a bit about yourself.
Hello and thanks for having me. I am an author. I wrote a book called, The Break Up Recipe and I also write relationship columns for WeAreTheCity, Bella Naija and The Naked Convos. Outside of that I like to spend time with my wife, family and friends and I love movies like some people love crack.
2. Tell us about your book ‘The Break Up Recipe’.
The Break Up Recipe is a romantic comedy written from the point of view of a man. It was written after I went through a break up that left me in financial difficulty and I decided to do something about it. It’s had a wonderful reception on Amazon UK (134 5 star reviews) and been featured in several publications worldwide. Mark Mutton, the central character is someone who people either love or hate.
3. You reached as far as the quarter-finals for the grow category in 2015’s ‘Pitch to Rich’ competition. How did you find this journey?
It was a lot of hard work to get there but now that it’s over, I’m moving on to the next challenge to grow my business. It was a wonderful opportunity that I learnt a lot from.
4. What was the main reason for applying for this competition?
To take an independently successful business into the mainstream and provide jobs for people who deserve them. It’s something that would have offered a quicker path to my target but I’m back to the drawing board.
5. For 9 months, you wrote your book whilst still working a full-time job. How did you manage this?!
Through determination and insanity. I kept to a routine which I stuck to. I went to work, then to the gym in the evenings and then pounded my keyboard until the early hours of the morning. It was a fun way to write as it was quiet all around me. Once you start the routine it’s easy to stick to it as you become used to it.
6. Any tips for overcoming writer’s block?
Writers block isn’t something that I have experienced yet but if I did I would stop trying to write and spend time around other people. This would hopefully allow me to refresh my brain and start writing after a break.
7. Is there a particular audience that ‘The Break Up Recipe’ is aimed at?
It’s aimed at anybody male or female who has ever been in a relationship as they will be able to identify with some of the things that do occur in the book. It’s a comedy written with the intention of making people have a giggle about break ups and other aspects of dating.
8. I can fit 20 Maltesers in my mouth. Have you got any unusual talents?
None that can be printed! Only joking, I can do pitch perfect voice impersonations of most people I meet.
9. How did you market the release of your book?
I got naked and put the book cover between my legs to generate a talking point and after that I posted religiously all over social media to raise awareness. I also handed out 10000 flyers to people in the streets and wrote 5000 emails to blogs and journalists to try and get as many interviews as possible.
10. Any more book ideas in the pipeline?
Two sequels to follow and then I will be writing on other subjects. The sequel will be due out soon. I have been concentrating on other work but will now be turning my hands to getting this bad boy out there too.
11. If all goes to plan, where do you see yourself in 12 months?
Expanding my audience and offering opportunities for other creative people to get their work out there. As a creative, it’s incredibly hard to get your first interview but I’m happy to help people pop those cherries.