Founded in 2021 by Tash Grossman and Eddy Herman, Slip aims to innovate and simplify the retail experience for customers by allowing its users to receive digital receipts via QR codes, view and manage their omnichannel spending and receive exclusive discount offers and personalised content based on their buying habits.

The software behind the app sets out to support retailers by providing powerful data and insights around consumer trends at the product level. With sustainability at its core, the company aims to eliminate harmful non-recyclable receipts.

There’s always a lightbulb moment before the beginning of a new venture. What was that moment for you?

My lightbulb moment was in Zara, Oxford Street. After standing in the queue for thirty minutes to exchange a pair of broken trousers, I was told that because I had lost my receipt, they were not able to process the exchange. They weren’t bank breaking, but the lack of digital alternatives really frustrated me and I decided that there must be a better way…

What does your business offer its target audience?

We offer customers a central, digital place to store all their digital receipts from everywhere they shop. We simply take the faff out of shopping!

Working with a co-founder can be tricky, so understanding and compromise is important. How have you both found the process of building a business together? What makes it work?

I’m confident that our transparency and honesty is fundamental to our success in making our co-founder relationship work. We set goals every month, week and day and hold each other accountable to them, we ensure to provide each other with constructive feedback regularly to help our professional and personal growth and spend time ‘teaching’ each other. 

How important is company culture and what is your top tip to get it right

At the very start, company culture was a blank canvas, it could be anything we want it to be. We have been really focused from the outset on setting a company culture that aligns with our personal and brand values. We want to ensure that our culture will help us attract the best talent, and is one that can allow us to grow. Our core values are; Committed, Better Way, Fairness and Sustainability. 

How do you set yourself apart from other businesses in your industry?

Our USP is that we solve a huge problem for retailers and customers, through one single solution. We’re truly focused on creating the best omnichannel, frictionless and sustainable experience for both retailers and their customers

Is it still possible to build a strong and successful business without social media. If yes or no, why?

I definitely think it's possible to capture audiences and successfully market off social media, you only need to look at some of Thursday’s campaigns to confirm that. However, having a social presence is so important, that I would say it is impossible to build a strong and successful brand without it. Brands need to have consistent touch points digitally and physically and build brand voices through their social channels. 

What impact would you like to have on women around the world through your business?

For me, it is all around influencing women to be brave, be bold, and go for it. If in my time as an entrepreneur, I encourage just one young woman to take the plunge and start her own business, that would be enough of an impact for me.

What’s the most important question entrepreneurs should be asking themselves?

Why are you still thinking about going for it, instead of actually going for it?

What are your thoughts on ‘no sleep’ culture as an entrepreneur?

Honestly, I think it is so silly. Sleep is so important, as is a degree of work-life balance, including exercise and seeing your family and friends. If you don’t sleep, you’ll be tired and your work output will be rubbish. Having focus throughout the day and setting achievable daily goals will make you far more productive.

What keeps you motivated as an entrepreneur when you hit bumps in the road?

I started making a scrapbook with all our key milestones in and I make a conscious effort to celebrate these when they happen. For example, the first day someone signed up to our waitlist who wasn’t a family member or friend, I took a picture and posted it into the scrapbook. When I hit bumps in the road, I flick through the scrapbook to remind myself of the achievements this year and reinforce that it is a marathon, not a sprint. 

Describe your business in three words.

Omnichannel, frictionless, sustainable.