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Ometria, the AI-powered customer marketing platform, announces it has raised $6m in Series A funding. 

Following the latest investment, Ometria has raised a total of $11m to accelerate the development of its customer marketing platform, which enables retailers to send individually-personalised marketing messages across all brand touchpoints.

Ometria is used by over 100 of the largest multi-channel retailers and fast-growing VC-backed ecommerce businesses including Moss Bros, Crew Clothing, Charlotte Tilbury, Feelunique, LoveCrafts, Wonderbly (formerly Lost My Name), and Graze.com.

Strategic investors included Summit Action, the US VC fund of the Summit Series, Sonae IM, the investment arm of Portugal’s multi-billion retail group, and Samos Investments, a UK VC fund specialising in retail and ecommerce. 

Adjuvo, the UK investment syndicate, also made significant investments in the round. Key investors included Sir George Buckley, Chairman of Black & Decker, Lance Batchelor, CEO of Saga and ex-MD of Amazon, Alan Parker, Chairman of Mothercare and Matt Cooper, Chairman at Octopus Investments. Existing investors also contributed, including fifteen original angels, as did SaatchInvest and Force Over Mass Capital. 

Ometria is also announcing today two new senior hires. To help Ometria’s clients prepare for the upcoming GDPR legislation, Julian Palmer has joined as General Counsel and Data Protection Officer. Kate Franklin, ex-VP Enterprise Sales at Brandwatch, joins to bolster the commercial side of the business. 

Ometria is at the forefront of a new generation of marketing solutions aimed at replacing legacy tools, such as email service providers, that were developed in an age when retailers sent exactly the same messages to every customer. The platform unifies all customer data points into a single customer view, using an AI-powered intelligence layer to profile each customer. Ometria’s marketing platform turns this insight into personalised marketing messages across all channels - including email, social, mobile and direct mail.
 


Becky Percival, Global CRM Manager at Wonderbly (formerly Lost My Name) said: “Ometria offers us a complete and actionable solution for communicating with our customers in a personalised way. It brings together all of our customer data, helping us make sense of it, and then turns this insight into relevant messages across all marketing channels.  It’s transformed our business and enabled us to turn customer data into real-time personalised marketing. Ometria has really helped us increase loyalty and boost revenue.” 

Hamad Alwazzan, Partner at Summit Action, who joins the board as of this round, said: “Ometria fundamentally changes the industry, helping retailers meet brand experience expectations for the modern consumer. It's a transformative product with huge potential globally. We've introduced Ometria to several US retailers who were so impressed that they became customers right away.”

Ivan Mazour, co-founder & CEO, said: “The team and I are truly proud of the investors who have backed us and validated our mission of becoming the brain that powers and personalises all communication between retailers and their customers. From a leading US VC fund, to a European retail conglomerate, to successful individual leaders in the retail industry, we could not have hoped for a better group to help us achieve this mission. With the Ometria platform, for the first time retailers can get a complete understanding of each and every customer, predict their interests and future behaviour, and use it to directly encourage them to keep coming back. We're extremely excited to continue helping retailers stay at the cutting edge of marketing, and give consumers exactly what they want, when they want and how they want.”

 

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