Temps in the City are making a big impression in London, as they lead a force of black cabs across the City of London. The temporary jobs site, that launched in May, can now be seen across London as part of its brand awareness campaign.
Eagle-eyed residents may have already seen the Hackney based cabs, wrapped in Temps livery, driving around the Capitols busy streets; while billboards emblazoned with eye-catching designs can also be seen across the capital in Shepherd’s Bush, Streatham and Penge.
The company is also using social media to get noticed by launching a competition based around the brand. Temps are encouraging social media users to post pics of the taxi onto their platforms for a chance to win some unique prizes, including free taxi rides around London within all of its traffic zones.
Temps in the City aims to bring the thousands of temporary jobs available in the capital to a new level – providing a new way of working for those who crave flexibility.
Its website, launched in May, providing thousands of new opportunities to job-seekers across London in the hospitality, IT and general customer service industry.
Managing director Emeca Beckford came up with the idea of Temps in the City after becoming frustrated with juggling work commitments and family life. The 36-year-old wanted to create a job site that allows job-seekers to enjoy the perfect work/life balance.
She said: “Launching a brand in a big city is a challenge because there is competition everywhere so we had to use our unique brand design to make an impact.
“Our marketing agency, North West-based Happy Creative were instrumental in coming up with the eye-catching designs and I wanted to apply this to where people look in London. Cabs are seen everywhere in London so this was an obvious match and with billboard space available all over the capital I knew our brand would look good in prominent places.”