This was established by global affiliate marketing network Awin in collaboration with FSB to support small businesses during this period of economic uncertainty impacted by the Coronavirus pandemic with the aim to help them develop an online revenue stream for driving new customer acquisition. It is one of a series of support services and offers from third parties that FSB is presenting to its members, alongside other support and lobbying activity, to help them through the novel coronavirus nCoV19 pandemic.

The consultation is exclusively available to FSB members whom can schedule their appointment via this form FSB members can also follow the link via the Awin feature on the FSB Skills Hub page to access further information about what affiliate marketing is, how it can help small businesses both now and in the long-term, and reach other useful guides and tutorials.

In addition to a free consultation, small businesses and start-ups may also benefit between now and the end of June 2020 by joining the network on the Awin Access solution for free and pay no fixed costs for the first three months. 

Awin access is designed for smaller businesses, start-ups, accelerators and entrepreneurs, giving these advertisers the chance to try out affiliate marketing without a long contract commitment or with the burden of heavy costs.  

Commenting on the initiative, Michelle O’Sullivan, Business Development Director UK at Awin, said:

“We are living through extraordinary times, and the landscape has never been more difficult to navigate for small businesses, start-ups and budding entrepreneurs. As affiliate marketing provides a sustainable method of driving traffic, sales and online revenue – now more important than ever – we wanted to extend and share our knowledge with the people that require it the most.” 

Caroline Lavelle, Chief Commercial Officer at FSB, said: 

“Alongside our lobbying work to get the best possible Government support for our members and the wider small business community, and providing them with a range of services, we’ve launched a new online skills hub which provides additional skills and training from a number of third parties to our members. As the UK’s largest business membership group, FSB is committed to getting its members through this crisis.”