Pure Electric has launched its public equity crowdfunding campaign, giving people the opportunity to invest and own shares in its award-winning e-scooter brand. This follows a successful private raise, which saw the company surpass expectations by securing almost £1.5M of funding in a short period of time.

The market-leading manufacturer of British-designed and engineered electric scooters opened its first public investment round, inviting eligible customers to invest as little as £12.17 to support its mission of giving every person living in an urban environment a better form of personal transport. The investment secured through Crowdcube will support the creation of innovative, new products and facilitate the company’s expansion plans beyond its current territories – the UK, France, Spain, and Belgium.

The company’s crowdfunding campaign comes just two weeks after the reveal of its latest innovations Pure Advance and Pure Advance Flex. Designed from the ground up by a world-class team of engineers, the new range is a reinvention of the e-scooter with rider experience and safety at its core. With a suite of safety features, including patent-pending Pure Control™ steering which stabilises jittery handlebars often experienced with other e-scooters, Pure Electric is set to revolutionise personal electric travel with its new technology.

Pure Electric is led by Adam Norris – former founding director of Hargreaves Lansdown Pensions Direct and manager of Formula One driver Lando Norris – and an experienced leadership team derived from businesses including Dyson, Dr. Martens, Vivo Barefoot, Weber and Nisbets.

“I started Pure Electric to provide a solution to the escalating environmental issues caused by traditional transport systems. Our ground-breaking technology, designed by our world-class team, is now providing greener, safer, and more affordable transport, said Adam Norris, CEO and Founder of Pure Electric. “As we continue to scale our business and discover more ways that e-scooters can transform society, I passionately believe that this is a phenomenal opportunity and I’m delighted to invite like-minded investors to be part of our mission.”

The business also recently announced a partnership with Currys - which sees the UK’s biggest technology retailer market Pure Electric e-scooters through its website and 66 stores across UK and Ireland. Pure Electric also has a further 150 points of distribution across France and Spain through a partnership with FNAC Darty.

Pure Electric’s crowdfunding campaign is available through Crowdcube. The investment opportunity is available for a limited time only. To learn more about Pure Electric and its mission, as well as how to invest, please visit Pure Electric is raising investment on Crowdcube. 

Investments of this nature carry risks to your capital. Please invest aware.