Quill, the global leader in Primary Content production, today closes its latest round of investment, taking the total funding raised to date to £10 million. The investment is being used to accelerate the company’s rapid growth into new markets throughout the US and Europe, as well as to further develop its proprietary cloud technology platform.

The London-based business was founded by award-winning entrepreneur, Ed Bussey, in 2011 and provides a cloud-based platform, Quill Cloud, that eliminates inefficiencies in large scale, multi-language content production. Quill Cloud enables Quill and its global network of over 2,000 vetted, freelance content creators to produce high-performing written and visual content, in 40 languages, at unparalleled speed and scale.

Quill has been ranked among the 50 fastest growing tech companies in the UK and has John Lewis, Google, eBay, Zalando and Mothercare among its roster of clients. 

The latest round of investment saw funding from Smedvig Capital and Panoramic Growth Equity. Quill has also previously received investments from Dan’l Hewitt (the Walt Disney Company) Shakil Khan (formerly Spotify) and Jonathan Pfitzner (Secret Escapes).

The funding will also enable Quill to further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality.

Jon Lerner, Managing Director at Smedvig Capital, commented: “Quill is a truly pioneering business that’s disrupting the traditional model for content production. We were delighted to participate in this latest funding round and look forward to continuing our support of the business through its next phase of growth.”

Investment Partner at Panoramic Growth Equity, Malcolm Kpedekpo, also commented: “We have been immensely impressed by Quill’s unique capability to produce high-quality content at unprecedented speed and scale – as well as the calibre of its team and clients. The company represents an exciting addition to Panoramic’s investment portfolio and we look forward to helping Quill execute its ambitious expansion strategy.” 

Quill Founder and CEO Ed Bussey said: “Quill’s mission is to redefine how digital content is created. We’re at the forefront of a flourishing industry, at a time when demand for quality online content is soaring, and the old models of content production can’t meet this demand. With our unique business model - using technology to enable a global talent marketplace - we can produce high quality content at the speed and scale required by the fast growth ecommerce companies emerging globally. This investment round gives us the financial firepower to scale our operations on a global scale.”