Business Storytelling: Building your brand using Social Media
Business storytelling has the power to captivate customers and make them feel more connected to the brand. On the other hand, social media is the best place for reaching out to a wide range of audiences, raising brand awareness, and boosting engagement. When you combine the two, you’ll get yourself a winning combination.
Telling stories on social media makes them more relatable and encourages spreading the message. Since branding is essential for the growth of the company, storytelling on social media can help you out. If you are curious about how you can intertwine social media with business storytelling, check out the following tips.
Evoke Emotions
The strength of storytelling lies in the emotions it builds up in the readers. Whether it makes them laugh, inspires them, or gets them to sympathise with your struggles. The emotion is what will bring you that relationship you’re aiming for.
Whichever story you tell, make sure that it is honest and real. People go through similar things in life so they’ll find your real stories much more relatable than imaginative ones.
Type of stories that users find motivating and interesting are:
● What made you start your business
● Your goals and vision
● Funny stories from your business endeavours
● What challenges did you have to overcome
● How do you plan to help people with your products and services
Share Valuable Information and Advice
The stories you share will create an image of you in the eyes of users. Present yourself as a credible and well-informed business by sharing industry facts and advice.
For example, if you are in the skincare industry, share case studies and testimonials about the hurtful effects of some ingredients. End the story with your advice and how you handled that issue in production.
Don’t hesitate to include statistics or infographics within your stories. When they are appropriate, of course.
Also, whenever you are citing someone, the sources you use need to be credible and valid. Attention to those elements of the story can help you depict your brand as trustworthy and knowledgeable.
Introduce Your Team
Your team of employees is the one who is standing behind your business. Giving them some space in your social media storytelling is deserving and interesting to readers.
Catherine Hayes, a digital marker at Studicus shared why incorporating your employees’ stories into your posts is useful for building a brand, “When users see that you value people who are building your business with you, they will have a higher respect for you. Besides, they will feel more familiar and comfortable with your brand.”
There are numerous ways in which you can create content around your employees. Here are some options:
● Weekly “Get to know our team” story (share a post about each employee)
● Post about your team building adventures, holiday parties, or events
● Funny anecdotes at work told by your employees
● Inspirational or humorous quotes from your employees
● Sharing answers to engaging questions, for example, “Tips for surviving Mondays”
Providing users with an employee's perspective will add some diversity to your stories.
Craft Compelling Content
The story needs to hook the readers and keep their attention throughout the story. Even the best story won’t achieve that if it’s not written properly.
It is not just about what you are telling, it is about how you are telling it.
If you are not a talented writer yourself, it is better that you cooperate with writing services. Highly qualified writers from TrustMyPaper can always help you out.
This should go without saying, but editing and proofreading is a must! Use online tools like Grammarly for quick results.
Lastly, check your stories’ quality with Readable readability checker.
Use High-Quality Images
It is all about aesthetics on social media. Which is why you need to be extra careful about the images you post.
Make sure that your stories are followed up with beautiful imagery. The images will instantly draw the users’ attention and the story will then keep them entertained till the end.
You know what they say “A picture is worth a thousand words.” Pick an image that has meaning, for example, your employees all smiling in their workplace. Or, the image of the day when you first stepped into your new office. Then add a simple and short description and you’ll be all set.
Create Enticing Videos
Don’t leave everything to the user’s imagination. Help them envision your stories by creating videos.
As you probably know, videos are currently one of the most popular marketing tools for engaging with customers and driving awareness. Allow users to get to know your brand through entertaining video clips.
For platforms such as Instagram opt for short, humorous, or relatable videos. If you want to create longer videos such as business introduction, it is better to use YouTube. You can easily share it on your Facebook page or Twitter afterward.
Are You Ready to Share Your Story?
Now, it is time for you to open up and start sharing with your audience. Branding is all about authenticity, and what’s more authentic than truthful and untold stories?
When you use the storytelling technique on a popular channel that is social media, you will be on the right path to get your name heard and known. Be bold, innovative, and open with your audience and apply these tips for a powerful branding effect.
