Google Adwords: The Good, the bad and the ugly

Welcome to this great and appalling article on Google Adwords. Google AdWords is intended to help you achieve potential clients at the right minute. Envision you could publicize your business in a magazine and that you just pay a little measure of cash for that advert once somebody read it. Fundamentally, that is the idea of Pay-per-click. In PPC, the sponsor will pay Google each time a guest click on their advert, and it takes them to the advertiser's website.

You can use AdWords to bring targeted traffic to your website by creating ads and choosing keywords related to your business.

Google Adwords, "THE GOOD"

Internet Marketing is a lucrative business, one of the challenges for any Internet marketer is finding lead sources that generate good leads to the targeted website, Google Adwords allow you to focus on people who are searching for what you have to offer, it doesn’t require five times the effort to get five times the leads.

Google AdWords is highly scalable and has a high lead, which is why some businesses spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily spending on that campaign. You can increase your Pay Per Click (PPC) budget, and your leads and profits will increase accordingly, this makes AdWords highly useful for businesses that need a lot of leads.

You cannot compare Google Adwords to Traditional marketing channels like TV and magazine advertising, online marketing is highly measurable, and AdWords PPC is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click-through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI) in Google Adwords.

One positive aspect of Google AdWords is, it’s extremely cost-effective. You only pay when someone clicks on your Ad, and you determine exactly how much you want to spend. You can set your budget to £30 per day to £300 per day; the options are limitless.

As an online advertiser, targeting tools are essential to maximizing ROI with search marketing. Adwords' targeting capabilities provide advertisers various channels to fine-tune their campaigns. Google Adwords targeted audience include; Location Targeting, Mobile Targeting, Language Targeting and Time Targeting.

Google Adwords, "THE BAD" and "THE UGLY"

Every human is prone to make mistakes; there has been a time in your life where you failed to turn off your gas cooker?  Adwords is much like the gas cooker.  You're paying for gas not minding if you remembered to turn it off or not. There was a time I forgot to turn off ads for one of my clients which cost me lots of money. I've seen clients wasting hundreds of thousands of dollars on Adwords because they forgot to turn it off.

Google Adwords has become competitive, and it is now difficult for smaller companies to compete with big firms. AdWords is now expensive, small businesses and startups are unable to compete with large enterprises.

In the beginning, AdWords was useful for small businesses, and anyone could launch a campaign and drive in high-quality traffic at a fair price. AdWords is now costly, and It is difficult for a startup company to compete with established and well-known brands. Larger companies with consistent cash flow can afford to drop over $100,000 per month on an AdWords campaign. They have the resources and time to do that, by the time a startup company enters into the field, the relevant keywords have been taken, which in turn, raises the Adwords price.

Google Adwords has helped Internet marketers to reach millions of audience in different service niche; I believe this article has opened your eyes on the good, the bad and the Ugly of Google AdWords.