All in Marketing
Most CEOs of small businesses know that marketing is central to their success, but also most agree that a lot of marketing budget is wasted. This waste can hold back companies from making investments and committing to the marketing process.
For business owners and marketers, the question is am I going to passively allow AI to be a powerful tool that my competitors take advantage of while I steer clear because I don’t understand it, or am I instead going to find ways to harness, control and benefit from it?
When you consider how fundamental these elements are to the core functions of any business, the idea of outsourcing the marketing function seems entirely counterintuitive.
