As an entrepreneur, you understand the importance of cultivating a devoted customer base—one that not only embraces your product but also champions it wholeheartedly. You seek a more sophisticated approach, one that goes beyond the conventional marketing funnel and caters to the discerning, well-informed buyer.
Evidence of animation's impact can be observed across various platforms such as social media, product-based websites, television, advertising, and YouTube ads. In this article, we will specifically focus on the use of animation as a marketing tool to increase brand affinity and sales.
Venture capitalists are renowned for their unwavering focus on financial returns when assessing investment opportunities. However, the influence of design in their decision-making process should not be underestimated.
Besides the obvious benefit of developing new and improved offerings, Research and Development (R&D) should be part of any company’s growth strategy as it leads to more innovative products, improved risk management and tax incentives among other benefits.
Scientists have discovered a fascinating relationship between plants and fungi, specifically ectomycorrhizal fungi (ECM), that contributes to the capturing and storing of carbon in the soil. Ectomycorrhizal establishes a symbiotic relationship with plant roots by colonising the outer layers, resulting in a mutually beneficial partnership that enhances the plant's nutrient uptake capacity.
AI remains a relatively new form of technology, yet its influence is already reshaping how we communicate, work, and plan our daily activities. However, what if I were to tell you that another transformative piece of technology is on the horizon, pulling lessons from AI and aiming to make an even more profound impact? Let's delve into the realm of quantum technology.
Social commerce refers to the merging of social media and e-commerce, where online shopping experiences are integrated within social media channels like TikTok, Instagram, Pinterest, or Snapchat, to facilitate and enhance the shopping experience for consumers.
By increasing awareness that SEIS adds to the investment landscape and preparing effectively, early-stage founders can maximise their chances of raising capital and accelerating growth.
As our collective awareness of the importance of environmental sustainability continues to grow, it is becoming increasingly clear that the future of digital use will need to be more focused on web sustainability and carbon neutrality.
With our modern reliance on digital technology, it’s more important than ever for businesses to stay on top of their IT management game. From the smallest one-person start-up to multinational corporations, companies will find themselves using aspects of online connectivity daily.
Investors increasingly turn to alternative investments to broaden their portfolios and achieve potentially higher returns. These investments are assets outside the traditional stocks and bonds, such as real estate, private equity, and precious metals. They offer the potential for greater returns and reduced correlation to standard investments.
As a business owner, collecting and managing customer data can be a daunting task that requires in-depth knowledge of various methods of data collection, secure storage, and compliance with the laws in the UK.
With operational costs high and banks’ lending appetite in decline, SMEs are increasingly considering alternative sources of funding. This is where non-bank lenders can play a strong role.
But while the GDPR and other compliance laws like it are far-reaching, they also tend to be light on specifics. This can make them tough to comply with, especially for startups that are unfamiliar with data compliance laws. Moreover, the task of ensuring compliance is likely to become more daunting as an organization amasses increasing amounts of data.
Over the past decade, online gaming, also known as iGaming, has rapidly become a popular and lucrative industry due to its accessibility and convenience. This industry has experienced immense growth globally, with many countries joining the trend to benefit from the substantial revenue it generates.
Whether boosting marketing ROI or improving customer satisfaction, business intelligence (BI) can give small businesses and startups a distinct advantage over their competitors.
The IT industry is among those businesses where people have been working remotely for a long time. The only requirements for developers, designers and managers is a laptop with an internet connection.
Hiring a sales team to help scale the business you’ve so lovingly nurtured from the ground up can be a daunting moment for any entrepreneur. Who can you hire who will truly reflect the values of your business and share your passion for your products?
As we move further into 2023, it’s important to take stock of the current state of the private equity market and consider the insights and perspectives of industry experts.
