"A few things. Firstly that success doesn’t happen overnight and that building a brand, that’s well loved by consumers, is a long game. Secondly, that it’s also very expensive, much more so than I’d ever anticipated, and really as a result keeping an eye on every bit of expenditure right from the start is key. Thirdly, to fundamentally have confidence in my own abilities. Building something from the ground up is something that not everyone can do and it requires a relenting amount of energy and belief to keep things moving."