Former Boohoo and BlueClaw employee joins Yorkshire agency to lead technical SEO offering

Yorkshire-based PR agency, Wild PR has appointed Hollie Thornton as the agency’s first SEO Manager. The role will see Hollie lead the technical SEO development, analysis, and performance across Wild PR’s portfolio of clients.

The PR and communications specialists have significant growth plans for 2023, and Hollie’s appointment will be instrumental in enhancing the agency's SEO credentials, enabling the team to provide an additional service to clients to boost their online presence, particulary for businesses in the e-commerce space.

Hollie originally worked for Wild PR (previously KC Communications) after graduating from the University of Huddersfield with a BA in Photography. While working at the agency, she also undertook a level three apprenticeship in Digital Marketing. However, with a keen interest in SEO, Hollie departed to explore other opportunities, working for online retail giant Boohoo Group PLC as an SEO Assistant and, more recently, BlueClaw, where she worked as a Senior SEO Executive.

Working for the global fashion brand Boohoo, Hollie acquired invaluable skills that supported organic traffic growth and revenue in line with business objectives. Paired with her experience at BlueClaw, Hollie has a solid and demonstrated understanding of SEO and the wider digital marketing field.

Responsibilities for the Huddersfield agency’s new team member include working closely with the wider team on unexplored approaches, taking into consideration the latest Google algorithm updates, implementing on-site and off-site strategies to help support the digital PR and content teams, and supporting clients with website launches and migrations.

Commenting on the appointment, founder and Managing Director of Wild PR, Katrina Cliffe, said: “I am so delighted to welcome Hollie back to the Wild PR team as SEO Manager. As an SEO and data-driven PR agency, we’re already aware of how important SEO practices are in delivering on client objectives, and the campaigns we create are consistently constructed with this in mind. However, having Hollie on board will enable us to take this to the next level.”

Hollie adds: “I am beyond excited to be back in the Wild PR team as their first ever SEO Manager, implementing new skills I have learnt over the past few years! The services provided by Wild PR to its clients is why I fell in love with SEO during my apprenticeship, which led me to want to explore it further and join a global fashion brand to support their SEO division. Working at Boohoo provided me with an invaluable experience, and I’m so excited to return to Wild PR to share my expertise with the wider team.”