Free Hand Sanitiser: A Goodwill Gesture from a Tech Start-up
A Birmingham-based nutrition business is producing and distributing free hand sanitiser to all of its customers, as much of the UK deals with a severe shortage of hygiene products.
Despite limited resources and a significantly reduced workforce, Nourished, a personalised vitamin start-up has spent the past week sourcing ingredients and making up bottles in its certified production lab, in a bid help its customers prevent the spread of COVID-19. The 'Outer Defence' hand sanitiser has a minimum alcohol content of 60%, as recommended by the World Health Organisation (WHO).
Founder and CEO of Nourished, Melissa Snover, launched the initiative as a way to give something practical and helpful back the brand’s customers, who are feeling the effects of the current global health crisis.
She comments: “During this uncertain time, we are doing everything we can to support our community. As a thank you gesture to all new and existing customers, we will be sending a free bottle of hand sanitiser in every single order until there is no longer a need. We hope this serves to help our customers who can't find it elsewhere or who can't afford the crazy inflated prices.”
“In such turbulent times, it is essential that we work together – more so than ever before. We hope our 'Outer Defence' bottles of antibacterial hand sanitiser contribute positively.”
Nourished is also distributing gift boxes of free immunity-boosting vitamins and hand sanitiser to valued customers to help them stay protected during these turbulent times. In addition, the team have reached out to local care homes and NHS hospitals within their community in Birmingham to offer free nutritional products, to help those most vulnerable and on the front line of the COVID-19 pandemic.
As well as helping its customers and community, the company is bringing in extensive measures to prevent the spread of the virus within its team and to safeguard the production process.
Using the company’s native 3D printing machinery, the team will be producing specialist 3D-printed masks with antimicrobial nano copper for all of its staff. These high-tech masks have been proven to be more sustainable than comparable N95 or N99 masks, which are currently available.
Snover continues: “As a certified food production business, the team at Nourished HQ are taking the rising threat of COVID-19 extremely seriously. The safety of our customers, team and community is our number one priority, and we are doing everything we can to support them during this time.
“Special COVID-19 protocols have been put in place to ensure that no one has to worry about contamination in any way, including contact-free deliveries and daily in-house health screenings.”
To find out more about Nourished’s COVID-19 protocols, visit: https://get-nourished.com/pages/covid19
For more information on COVID-19, visit:
Emilie Vallauri is a 27-year-old program manager at Techstars with a passion for innovation. Born and raised in Nice, France, Emilie studied business and political sciences before embarking on a career punctuated by innovation and supporting startups.
Zsuzsa has been instrumental in growing Antavo from a startup to a scaleup. As Chief Strategy Officer and co-founder, she is transforming the company into a unique loyalty technology vendor, offering a next-gen, best-in-class solution to the loyalty sector.
Software engineering and product development is my specialisation - and I have had a wide range of experience across the industry. I had a brilliant 22-year long career at IBM, working across a number of roles, which I really loved.
Holly Zoccolan is an entrepreneur and Founder of new parenting app, Carol. Before Founding Carol and entering the tech space, Holly built successful online wellness brand The Health Zoc in 2016.
Anna Gudmundson is the CEO and co-founder of Sensate, a device that emits infrasonic waves that are synchronised to resonate with the specially composed hemispheric audio in the app.
Rebecca is Senior Vice President of Clients, Partnership and Creative Transformation at CreativeX, provider of an industry-first AI driven data platform to help the world’s most loved brands including PepsiCo, Nestle and Facebook achieve creative excellence.





Bitcoin, the digital currency conceived in 2009 by the mysterious Satoshi Nakamoto, is a financial phenomenon. Despite the volatility of global markets, it has demonstrated remarkable resilience.