Online art marketplace Artfinder is committing to plant 5 trees for every artwork sold through the platform this Black Friday weekend, in partnership with climate action social enterprise, Ecologi. This moment represents a key milestone in Artfinder's pledge to making a positive long-term impact on the environment as a Certified B Corp business, with a projected 100,000+ trees to be planted in 2021. Following Cyber Weekend, one tree will be planted per artwork sold through an ongoing partnership.

Ecologi works with The Eden Reforestation Project to plant millions of trees around the world each month. Current projects include planting 2 million mangrove trees in Madagascar, reforesting in Mozambique and Dalry in Scotland.

Artfinder's CEO Michal Szczesny, comments: 'We become a B Corp to truly do business differently, with regard for our impact on people and on planet. So this traditionally busiest trading day of the year in e-commerce felt like the perfect time to launch a long term initiative that we hope will speak volumes about our future direction as a business and our top priority focus to help our planet as we grow. We also believe that as customers become increasingly aware of everyone's responsibility to shop ethically and protect the planet, they will vote with their feet for businesses who are seriously committed to making a positive impact.'

Ecologi’s Business Development Director, Dennis Hettema, comments:

"We're excited to join forces with Artfinder in the fight for our planet and our collective future. The ability to enjoy art and plant a forest at the same time was instantly appealing, a creative yet completely logical use of our APIs. We're looking forward to rewilding the planet together!"

The business also has a partnership with charity, Trees for Cities, through which the Artfinder team have planted 250+ trees around London in 2019.

The largest online marketplace for art, Artfinder is a VC funded startup, backed by the investors behind Spotify and Zoopla. Investors include Wellington Partners, Oxford Capital, Cambridge Angels, plus private investors in the UK, the US and Switzerland. In August 2019, Artfinder became the art world’s first B Corp, solidifying its commitment to its values to support artists and make art affordable and accessible.