IMPACT+ secures 2M€ in seed funding round to drive sustainability in digital advertising

IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today announced a 2M€ seed funding round, led by Elevation Capital Partners, Inter Invest Group Investment Management Company, to build its subscription-based platform, extend its proprietary technology research and development team, and accelerate its international expansion.

IMPACT+ is an award-winning sustaintech solution enabling all digital advertising players to evaluate and reduce their greenhouse gas (GHG) emissions, and electricity consumption through performance indicators and tools. The Paris-based platform is already widely adopted across Europe and stands out for its superior capabilities, including the ability to incorporate social media platforms in its measurement reports.

Since its launch in France in 2020, IMPACT+ has undergone tremendous development, with its revenue growing 300% from 2021 to 2022 alone, and is now available in over 50 markets.

The seed funding was secured from investors Elevation Capital Partners, specialised in funding innovative startups with sound economic fundamentals, with a total of 2M€ dilutive, and more planned with non-dilutive funding. IMPACT+ will allocate the investment towards further technological development and international business expansion acceleration, with the UK and North America the key markets of interest in 2023.

Working with global brands in the CPG, FMCG, luxury, and automotive industries – such as L’Oréal, LVMH, Heineken, BMW, P&G, Danone and Nestlé – IMPACT+ is delivering the new standard in sustainability, providing actionable recommendations on how to reduce the carbon footprint of digital advertising campaigns and measure their efficiency.

Speaking on their partnership, Kim Dirckx, Chief Digital Sustainability and DEI Officer at L’Oréal, one of IMPACT+’s most prestigious and active clients, said: “As the world’s fourth largest advertiser, L’Oréal is committed to measuring and reducing the CO2 emissions generated by our digital media campaigns and minimise their environmental impact. The first step towards reducing our carbon footprint in digital media is to implement tracking and measurement. Through our partnership with IMPACT+, we can measure the GHG emissions across all our digital media activations, knowledge we then leverage to activate levers and optimise our digital media campaigns for reduction, while monitoring our progress.”

IMPACT+ also partners with agencies, ad networks, and adtech partners, including Azerion, Teads, Seedtag, Snapchat, and Xandr to measure and reduce the environmental impact of campaigns on their platforms.

Speaking about the funding, Benjamin Cohen and Antoine Marvier from Elevation Capital Partners, said: “Needless to say, climate change is a critical issue of today’s world. The work IMPACT+ performs enables brands and agencies alike to re-evaluate the environmental impact of their campaigns and work towards digital decarbonisation. Its experienced team, rapid growth and successful track record are solid proof that business and the environment can be combined and create value for all stakeholders. It is possible to work toward a cleaner future without sacrificing corporate development, and IMPACT+ is making  that a reality.”

Vincent Villaret, CEO of IMPACT+ said: “Since its launch in 2020, IMPACT+ has repeatedly proven that our work greatly benefits the advertising industry and the environment. For too long, the digital ecosystem has turned a blind eye to its carbon footprint, some for lack of knowledge, others for lack of guidance. We want to bridge the gap between those who are doing the work and those who don’t know where to start. Our continuous business expansion is proving crucial to raise awareness and drive change in the industry, and we cannot thank our investors enough for their vote of confidence in us, and to help make our vision a reality.”