Emma Sayle, CEO of female empowerment brand Killing Kittens, has announced that the group has launched a Series A £3m raise following successful 2018, 2019 and 2020 crowd-funding rounds, raising a total of £1.4m. The company, founded in 2005 by Sayle, has become synonymous with high end adult events that offer a safe space for women to explore their sexuaity.

The company has recently begun to expand into the LGBTQ+ community. In 2020 they launched the first social network for the mainstream adult space, offering an advertising platform for fellow Adult Safe for Work brands, a first in the industry, alongside free and premium memberships.

Despite operating in the UK, US and Australia with over 140K members, Killing Kittens is still a relatively underground movement, predominantly based in London. However through its IRL (In Real Life) events the brand has firmly established that female-led sexually liberated behaviour has global appeal. The Series A funding will enable them to penetrate more markets, especially the US. The adult parties - or orgies to some - are immersive, experiential marketing exercises that create a high level of hype and buzz within the media in each local area. Emma Sayle says, "we will continue to target the #kinktok generation in order to give them a home where they can sexually express themselves to their audience without restrictions. This is the future of sexual expression and Killing Kittens is now both the IRL and digital home where anyone can explore their sexuality in an entirely safe space."

COO Hadleigh Bolt says he expects to attract a group of investors (both private equity and professional investors) who have been looking at the rapid growth of the sextech industry. With a minimum investment of £250,000, equity will be subject to post-money valuation and investment conditions. Since the easing of lockdown, tickets to the first IRL events in London sold out in hours and live events will be happening over the summer. The parties include a fully immersive fantasy experience based around a garden of delights, a wet and wild steam and giant jacuzzi party, an 'Eyes Wide Shut' style mansion party and a decadent dinner and cabaret night of wild burlesque. KK recently announced that they will be throwing a free party, for women only, which has also sold out.

Killing Kittens' return to New York IRL event has been announced for December 4th 2021 and the funding will be used for growth marketing, recruitment, production innovation and operations as the company looks to rapidly expand its Phase I Global expansion to both the US, Europe and Australia. Currently 92% of Killing Kittens' revenue comes from the UK/London market. Using the same formula as the UK and following the hugely successful expansions of Tinder, Bumble and Badoo, the latest investment will enable the company to take its USP to major cities around the world, developing the fully immersive and sensory experience.

Series A investment will also enable Killing Kittens to expand its unique social network for the adult mainstream sector. Following similar trajectories as Tinder in 2014 and Bumble in 2017 a major funding input at this point, will allow Killing Kittens to offer a similar level of exponential growth. However unlike other adult sector operators such as Tinder/Hinge whose marketing spend stands at $479m and Bumble at $158m, Killing Kittens have spent just £130K and have yet to market the brand to the rest of the world and whilst they don't intend their marketing spend to mirror the likes of Match Group or Bumble, they do expect their growth to continue in correlation with increased marketing spend.

"I am incredibly excited that a UK sextech is poised to take on the often prudish nature of Silicon Valley. When I first set up KK in 2005, I wanted to free women to express themselves sexually. Now we can take our ethos and our message and truly open up the conversation around sex to the whole world, across all boundaries, and that makes me incredibly proud." Emma Sayle.