Mamamade Raises £300K in seed funding to continue disrupting the Parent Tech Space
Mamamade is a startup redefining the parenting space with a wellness-edge attracting both consumers and investors. The UK-based company, launched earlier this year, announced that it has raised £300K in seed funding from investors such as Andrew Webster from Horseplay Ventures and Will Hobhouse (former chairman of the furniture chain Heals).
The round will be used to grow and scale Mamamade’s product range, operations and position itself as the go-to community for parents, who now, more than ever, need additional support in a health-crisis-gripped nation.
The challenger brand has proven its success by thriving during a global pandemic: Mamamade has seen a 700% growth in sales since the lockdown introduced in March and continues to grow at a rate of 40% MOM.
Founder Sophie Baron said: "We are over the moon to have secured funding from some of the leading UK investors and entrepreneurs so that together we can now help even more parents. The demand we’ve seen underscores just how broken modern parenting is - how overlooked the market has been, and how desperately parents need more support and resources. We’re so proud of our amazing community that continues to support our mission to help parents all across the UK."
Five sustainable gaming companies that provide great inspiration to startups wanting to do good in the world.
Emilie Vallauri is a 27-year-old program manager at Techstars with a passion for innovation. Born and raised in Nice, France, Emilie studied business and political sciences before embarking on a career punctuated by innovation and supporting startups.
Zsuzsa has been instrumental in growing Antavo from a startup to a scaleup. As Chief Strategy Officer and co-founder, she is transforming the company into a unique loyalty technology vendor, offering a next-gen, best-in-class solution to the loyalty sector.
Software engineering and product development is my specialisation - and I have had a wide range of experience across the industry. I had a brilliant 22-year long career at IBM, working across a number of roles, which I really loved.
Holly Zoccolan is an entrepreneur and Founder of new parenting app, Carol. Before Founding Carol and entering the tech space, Holly built successful online wellness brand The Health Zoc in 2016.
Anna Gudmundson is the CEO and co-founder of Sensate, a device that emits infrasonic waves that are synchronised to resonate with the specially composed hemispheric audio in the app.
Rebecca is Senior Vice President of Clients, Partnership and Creative Transformation at CreativeX, provider of an industry-first AI driven data platform to help the world’s most loved brands including PepsiCo, Nestle and Facebook achieve creative excellence.





Bitcoin, the digital currency conceived in 2009 by the mysterious Satoshi Nakamoto, is a financial phenomenon. Despite the volatility of global markets, it has demonstrated remarkable resilience.