May 5

May 5 Manchester City kicks off partnership with Eaton

Power management company Eaton announced it has become the official home energy storage partner of Manchester City Football Club in the UK. The multi-year deal reflects the club’s outstanding commitment to sustainability and energy efficiency.

This marks the launch of Eaton’s xStorage Home, one of the most reliable and affordable residential energy storage systems on the market today. The entire system has been designed to offer customers greater energy independence and control.

The technology allows each customer to increase their use of renewable energy, while lowering their energy bills by up to fifty percent. When connected to residential power supply and/or renewable energy sources, the unit helps save money on electricity bills by charging up when renewable energy is available or energy is cheaper and releasing that stored energy when demand and costs are high. The system works optimally when used alongside solar panels – storing energy when the sun is shining and releasing it when needed to give users a greater return on their solar investment.

Partnering with one of the world’s most popular football clubs, Eaton will benefit from a joint marketing programme that reaches City fans throughout the UK. As one of the most widely followed sports globally, football offers a perfect medium to demonstrate the power of energy storage, building awareness of this clean technology with a huge audience.

As part of Eaton’s long term vision, this partnership between Eaton and Manchester City illustrates how the use of power management solutions and services can improve the quality of life and the environment.

Damian Willoughby, Senior VP of Partnerships for City Football Group, explains, “We are delighted to be partnering with Eaton as this relationship exemplifies the club’s ongoing commitment to sustainability. Eaton shares City’s values of operating in a way that promotes a positive impact on our community and environment. We are looking forward to working with Eaton and tapping into their heritage and expertise to further grow our knowledge in
this field.”

Cyrille Brisson, EMEA Vice President at Eaton continues, “At Eaton, we make what matters work. Aside from making power safe and reliable, it also needs to be sustainable to improve our overall quality of life and contribute to a better environment. Energy storage is a key part of that strategy and part of Eaton’s ongoing commitment to reducing our reliance on fossil fuels. We’re proud to partner with Manchester City – a club that also supports our vision of a greener tomorrow.”

xStorage Home, one of the most reliable and affordable systems on the market, is available now to pre-order with installations starting this July exclusively through Eaton’s network of certified installers.

meet the founders

Meet Ivo Gueorguiev, co-founder and executive chairman at Paynetics

It was more of a gut feeling that led us to the intersection of digitalisation, mobiles and the democratisation of payments. Paynetics felt strongly about making moving and managing money right for everyone and started building a platform that covers it all.

Meet Simon Goodman, founder of Over The Moo

I’m Simon Goodman and I started out in PR, where I was introduced to the noble Choc Ice working on the Cadburys account. At the time they were looking to upgrade the humble choc ice.

Meet Matt Ovenden, founder and CEO of Borrow A Boat

In 2017, Matt launched Borrow A Boat, aka the ‘Airbnb’ of boats, making waves in the charter industry by offering a modern marketplace solution with the aim of making boating more accessible, affordable, flexible and inclusive for all.

Meet Alisa Patotsakaya, founder of Immersive Fox

Founded in 2021 by Alisa Patotsakaya, Immersive Fox is a text-to-video generation startup that specialises in providing businesses with AI-generated videos for sales and customer communication.

Meet Samantha Gilchrist, co-founder and CEO of The Gilchrist Collection

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Meet Conrad Poulson, CEO and co-founder of Huq

Co-founded by Conrad Poulson in 2014, Huq has been at the forefront of utilising cutting- edge technologies and innovative mobility research methods.

Meet Barney Packer, founder of Modern Classic Digital

Going from employee to founder was a huge leap of faith. I announced the agency just a few days after turning 26 and like most 26-year-olds, I hadn’t ever owned or run a business before.

Meet Dr Anas, CEO and co-founder of Patchwork Health

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Meet Jeb Buckler, founder of Startup Giants PLC

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Meet Charlotte Staerck, founder of The Handbag Clinic

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Meet Diana Babics, founder of Nourish Awards

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Meet Mat Ilic, CEO and co-founder of greenworkx

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Meet Blaise Hope, founder of Origin Hope

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Meet Nisha Ramisetty, co-founder of Naksha Collections

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Meet Charlene Hurlock, co-founder of Swoperz

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Meet Kevin Tang, founder of Kaytea Drinks

In North America, Iced Teas (Coldbrew) is a bustling £2bn marketplace. Yet, in the UK, despite being the second fastest-growing soft drink sub-category (after cold brew coffee), there is still a lack of appreciation for brands like Kaytea.

Meet Melissa Gauge, founder of SpareMyTime

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Meet Amelia Peckham and Clare Braddell, co-founders of Cool Crutches & Walking Sticks

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Meet Gerry Lianos, co-founder of Raffolux

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Meet Jason Timm, CEO and co-founder of CloudSmiths

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Meet Lucy Bramley, founder of Ruched & Ready

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Meet Kieran Fisher, founder and MD at KBF Enterprises

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Meet Matt Cater, co-founder Clix Technologies

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Meet Ben Maruthappu, founder and CEO of Cera

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Meet Ben Foster, co-founder of The Natural Love Company

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Meet Adrien Menard, CEO and co-founder of Botify

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Meet Sançar Sahin, co-founder and CMO of Oliva

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Meet Mike Robertson and Adrian Brown, co-founders of AbbeyCross

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Meet Derk Roodhuyzen de Vries, CEO and co-founder of Fixico

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Meet Jack Peagam and Ben Whatson, co-founders of LinkUp

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women in tech

Emilie Vallauri, Program Manager at Techstars

Emilie Vallauri is a 27-year-old program manager at Techstars with a passion for innovation. Born and raised in Nice, France, Emilie studied business and political sciences before embarking on a career punctuated by innovation and supporting startups.

Zsuzsa Kecsmar, Chief Strategy Officer and co-founder of Antavo

Zsuzsa has been instrumental in growing Antavo from a startup to a scaleup. As Chief Strategy Officer and co-founder, she is transforming the company into a unique loyalty technology vendor, offering a next-gen, best-in-class solution to the loyalty sector.

Nicola Hills, VP of Engineering at Personio

Software engineering and product development is my specialisation - and I have had a wide range of experience across the industry. I had a brilliant 22-year long career at IBM, working across a number of roles, which I really loved.

Holly Zoccolan, founder of the Carol App

Holly Zoccolan is an entrepreneur and Founder of new parenting app, Carol. Before Founding Carol and entering the tech space, Holly built successful online wellness brand The Health Zoc in 2016.

Anna Gudmundson, CEO and co-founder of Sensate

Anna Gudmundson is the CEO and co-founder of Sensate, a device that emits infrasonic waves that are synchronised to resonate with the specially composed hemispheric audio in the app.

Rebecca Dykema, Senior Vice President of Clients, Partnership and Creative Transformation at CreativeX

Rebecca is Senior Vice President of Clients, Partnership and Creative Transformation at CreativeX, provider of an industry-first AI driven data platform to help the world’s most loved brands including PepsiCo, Nestle and Facebook achieve creative excellence.

Jo Halliday, co-founder and CEO of Talking Medicines

Laura Fox, Chartered Mechanical Engineer and Systems Design Lead at Exergyn

Sarah Callery, Director of Strategic Sales in EMEA

Cheryl Griffin, founder of AlphaBetty

Stephanie Desmond, co-founder of bloss

Maeve Bleahene, co-founder and Head of Operations at Peroptyx

Diana Morato, Chief Growth Officer at Sensei

Elizabeth Tweedale, founder and CEO of Cypher

Vivi Cahyadi Himmel and Karolina Saviova, co-founders of AltoVita

Louise Jackson, founder of Joya

Anne Lise Waal COO of Attensi

Candy-Ellie Graham founder of StylzMag

Sophie Baron founder of Mamamade

Jennifer Quigley-Jones, founder of Digital Voices

Diana Gaertner and Claudia Wagner, co-founders of Ubooker

Cassie Sneglar, founder of The X Cartel

Eynat Guez, founder of Papaya Global

Xanthe Kueppers, co-founder of Pilcro

Daniela Paredes, co-founder of Gravity Sketch

Michelle Roberts, Director of Parners at Ensono

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