Embedded finance SaaS provider Toqio has announced a new Vice President of Sales. With over 14 years of experience in finance and technical sales, Michael Pierce joins Toqio to lead its commercial and marketing teams. He will be responsible for building and executing a go-to-market strategy, as well as evangelizing a rapidly developing embedded finance industry that is at the forefront of significant innovation.

The new VP of Sales joins Toqio as the company enters its next phase of growth, following a funding round of €20 million. The Toqio platform lets companies create and launch their own fully branded embedded finance solutions. It removes the need to build and manage complex software solutions through its SaaS platform and a marketplace of banking and fintech partners. Creating with Toqio is faster and more economical than developing a homegrown app or site, and the end result goes well beyond expectations.

On joining the Toqio board, Michael Pierce, VP of Sales, said, “Embedded finance is to companies what cloud technology was to banking in 2016. We are on the cusp of a drastic shift in the way financial services are consumed, and there are very few players building a platform that can support this. Toqio is exactly that platform, and I felt the opportunity to take all my previous experience to help craft what will be the industry’s leading embedded finance platform.”

He continued, “I am excited to be a part of taking the industry by storm and feel the timing couldn’t be better. More importantly, the DNA of Toqio’s culture fosters inclusion and creates an environment for growth through collaboration, skill, and competence. It’s an exciting opportunity all around!”

Michael has spent the last eight years with reputable fintechs, including Mambu and most recently at FintechOS, where he was responsible for their Western European commercial expansion. Originally from Boston, his career thus far has revolved around driving European financial institution change through technology.

Eduardo Martinez Garcia, CEO and Co-Founder of Toqio, commented, “We are delighted to have Michael on our team. His long standing experience working in the financial industry will be fundamental to leading Toqio to where we want to be. We are confident in his ability to help us build upon the growth we’ve experienced after our Series A, being responsible for expanding our organization through commercial functions as we reach key milestones.”