Family investment office firm, Middleton Enterprises, with locations in London and Newcastle, announces its funding of SushiDog, a fast-growing quick service restaurant (QSR) chain in London that’s changing the way people eat sushi. It marks the latest Growth Capital investment made by Middleton Enterprises in a fast-growing business planning to rollout more units.

Middleton Enterprises is leading a funding round of £612,000 in SushiDog, with a view to providing a longer-term investment that offers financial and strategic support. Primarily, the funding round will support the opening of new outlets in central London in 2023, with some investment in other areas of the business such as strengthening its leadership team. The longer-term objective is to build out the chain across 30 sites over the next five years.

SushiDog is revolutionising the Japanese food to go industry with easy-to-eat sushi rolls and sushi bowls made in front of your eyes. Founded in 2018 by Greg Ilsen and Nicholas Goldstein, and with a non-exec team of advisors made up of current and former executives of leading restaurant chains, the company currently has outlets in Westfield Shepherd’s Bush, Covent Garden, Soho, and Bishopsgate.

Jeremy Middleton, CEO of Middleton Enterprises, says: “SushiDog is a prime example of the type of profitable and fast-growing business that Middleton Enterprises typically identifies and supports.We were immediately impressed by the founders’ ambitious growth plans and knew that we wanted to help them on their journey.”

He added: “SushiDog provides customers with an innovative and fun way to order and eat sushi. The fresh ingredients offer a healthier alternative to the other ‘grab and go’ type offerings in this fast-growing category. We felt the combination of its unique concept and strong economics, along with its impressive and ambitious founders and advisory board make SushiDog the perfect fit for our growth capital offering, and we look forward to adding value to the company as it grows.”

SushiDog’s Co-Founder, Greg Ilsen, adds: “Middleton Enterprises have a strong track record in supporting businesses like ours, looking to expand and roll out more units. We were impressed with their Growth Capital investment strategy and their simple and straightforward way of doing business. With Middleton Enterprises, it’s not just about the funding; they’re a valuable partner, offering ideas on how we can achieve growth, as well as strategic business advice. We look forward to working closely with them as we execute our expansion plans.”

Middleton Enterprises is a family-owned business with offices in both London and Newcastle Upon-Tyne. It’s team of investment professionals work with business founders and successful entrepreneurs, helping them to grow their business. In addition to SushiDog, its growth capital portfolio includes OneGym, a boutique gym chain, Alertacall, a provider of enhanced housing management and digital telecare to improve health & safety, repairs reporting and detect changing needs, and the pioneering modular housing company, ilke Homes.