Freshsound, the self-serve licensing platform for commercially released music, has closed a seed funding round of €2 million. The investment round will support Freshsound through its next phase as it aims for market leadership in commercial music licensing, aiming to lead the way to more impactful commercials, branded content, films, TV and games.

The investment round comes less than one year after the previous pre-seed fund round that raised €1.3 million.

The €2 million investment round has been led by Zenith Venture Capital and Aligned, supported by a range of investors with expertise in music, innovation, product development and sales. These include Kristina Tunkrans (former lawyer and copyright expert), Erik Segerborg (investor and former Executive at Hemnet and Avito), Gustav Nordlindh (Founder and CEO at Royal Streaming), William Olsson (Movie Producer and Director) and Shiv Prakash (previous Vice President of the Investment Team at Hipgnosis Song Management).

The seed funding round will support the company as it seeks to go international, while continuing to grow in the Nordic market. It also aims to increase awareness of the platform’s capabilities for licensing music for any kind of production.

Freshsound was founded in 2021 by Stevie Gyasi and Sara Larsson. Freshsound’s automated pre-cleared licensing platform enables customers to create better, more impactful content by selecting commercially-focused music from its original music marketplace that removes the friction of negotiating. Freshsound’s dynamic pricing model instantly gives clients a quote for any use and the ability to license the song for commercial use, and this simple and convenient process helps music creators to earn a better living out of their music.

Stevie Gyasi, CEO, Freshsound, said: “Our investors recognise the importance of our mission to transform the rights process for commercial music. This investment round will help Freshsound to build its pool of professional storytellers in advertising and production, increasing the potential for music creators to make money and for the content creators to make even more impactful content. We're excited to continue on our journey into the next phase and bring more users to our cause.”

Caroline Cronstedt, Co-founder and Head of Investments, Zenith Venture Capital, said: “Freshsound has a dynamic plan to build its network of customers, and this investment will help them to achieve their goals and change the way in which licensing of commercial music is done today - while helping artists to be more self-sufficient.”