Northampton business combats coronavirus impact with Investments in New Equipment
A Northampton business is increasing investments in new equipment as it rallies to combat the impact of the coronavirus.
USB2U, which specialises in branded tech and smartphone promotional products, is increasing its already significant stockholding, printing and engraving capacity in the UK to minimise disruption caused by supply chain and shipment delays in China.
The company, based at Moulton Park industrial estate, has invested over £100,000 in production equipment and staff training in the last 18 months to grow its UK production, creating additional employment opportunities in the process.
It is now gearing up to invest an additional £70,000 in new printers to further increase UK capacity.
USB2U, which employs 29 staff, currently operates seven state-of-the-art printers and four laser engravers.
Its latest printing machines will enable the firm to print over 20,000 USB sticks and other tech products in one day.
Sebastian La Porta, Managing Director at USB2U, comments: “Delays have impacted the import of promotional products for the best part of two months, which is obviously a major concern for ourselves and our loyal customers.
“We invested heavily in stock prior to the Chinese New Year holidays – a 400% increase compared to the same time three years ago – and this has enabled us to fulfil orders and maintain delivery times for our customers.
“Through past experience, including the Icelandic volcanic ash air transport interruption, Japanese earthquake and Hynix memory chip factory fire, we know we cannot solely rely on the Far East supply chain to meet orders.
“We are continuing to adapt our business to increase our printing and stock holding capacity in the UK with significant investments in equipment to future-proof our business against major global events.
“This is good news for our customers as they will get products finished to the highest quality and in the fastest delivery timeframe, but will also enable us to secure existing and create additional jobs whilst supporting other local businesses, such as ink suppliers.”
Items including USB sticks and power banks for mobile phones are made in China; 40% of orders are printed with brand logos to fulfil customer orders prior to being shipped, while 60% are printed in the UK.
USB2U is forecasting an 80% UK and 20% of China split over the coming years due to the investment in more staff and new equipment.
Sebastian adds: “We will continue to invest over the next 12 months to ensure we’re in a strong position to withstand any disruptions to production in the Far East.
“It will also help us to reach our wider company aims of reducing our environmental footprint, as the majority of our blank stock is sent by sea rather than air.”
USB2U has more details on the potential impact to customers on its website.
Emilie Vallauri is a 27-year-old program manager at Techstars with a passion for innovation. Born and raised in Nice, France, Emilie studied business and political sciences before embarking on a career punctuated by innovation and supporting startups.
Zsuzsa has been instrumental in growing Antavo from a startup to a scaleup. As Chief Strategy Officer and co-founder, she is transforming the company into a unique loyalty technology vendor, offering a next-gen, best-in-class solution to the loyalty sector.
Software engineering and product development is my specialisation - and I have had a wide range of experience across the industry. I had a brilliant 22-year long career at IBM, working across a number of roles, which I really loved.
Holly Zoccolan is an entrepreneur and Founder of new parenting app, Carol. Before Founding Carol and entering the tech space, Holly built successful online wellness brand The Health Zoc in 2016.
Anna Gudmundson is the CEO and co-founder of Sensate, a device that emits infrasonic waves that are synchronised to resonate with the specially composed hemispheric audio in the app.
Rebecca is Senior Vice President of Clients, Partnership and Creative Transformation at CreativeX, provider of an industry-first AI driven data platform to help the world’s most loved brands including PepsiCo, Nestle and Facebook achieve creative excellence.
Bitcoin, the digital currency conceived in 2009 by the mysterious Satoshi Nakamoto, is a financial phenomenon. Despite the volatility of global markets, it has demonstrated remarkable resilience.