But a unique opportunity for dealers to reach car buyers

Carfinance247 the most visited car finance website in the UK* has launched a new member’s area on its website. The member’s area enables customers who’ve already applied for finance to search for a vehicle from one of its accredited dealer partners advertising within the exclusive portal.

When customers to Carfinance247 complete an application for finance they are now given instant access to ‘MyCarfinance247’ – a members only section of the website.

Currently Carfinance247 generates more than 30,000 applications for motor finance per month, all of who are in market to buy a car. The members area has been created to enhance the consumers journey by making it easy to locate a car from a trusted source. Within this section users can also track their track progress on their application for finance and do a free credit check.

James Weir, Business Development Director at Carfinance247, said: “We’re not trying to be another classified website, we’re helping our customers with the car buying process by introducing them to trusted dealers that we have pre-qualified.

“It’s an added value product to our customers and demonstrates another way we’re leading the market with an innovative use of technology. We don’t charge dealers to advertise on the member’s area, they simply pay per sale.

“Our bespoke technology also allows us to monitor which vehicles customers are looking at and we can then serve personalised content and prompts based on search history. This works exceptionally well when a vehicle’s price has been reduced or similar cars come on sale, giving potential customers added incentive to buy.

“No one else in the industry has such super-qualified leads and with dealership footfall in constant decline this is a great opportunity for dealers to reach a captive audience who are so far along in the buying journey.”

Any dealers interested in joining the Carfinance247 accredited dealer programme should email dealers@carfinance247.co.uk