Online ethical B2B brand and ContentCal join forces to boost small businesses

The world’s largest online community for purpose-driven business founders, #EthicalHour, is launching a new partnership with leading UK social media agency, ContentCal, to provide its members with up-to-date knowledge to help them grow their ethical enterprises.

From Thursday 21 January, Andy Lambert, growth director at ContentCal, will provide a monthly Social Snapshot – a live briefing session including the latest changes in social media, and what they mean for marketing – exclusively for #EthicalHour paying members. 

On the last Thursday of each month, Andy will deliver an overview on matters such as social media algorithm updates, content creation and strategy, so members can learn new skills and how to focus on audience engagement, which is key to growth.

Founder of #EthicalHour and award-winning ethical marketing strategist, Sian Conway, says: “We’re thrilled to have ContentCal as our partner in supporting our members, who are mainly micro and small business owners in the ethical and sustainability sectors. They are often overwhelmed by trying to keep up with fast-changing social media trends. 

“The ethical and sustainable sectors are growing rapidly, as is consumer demand for ethical brands. So helping such businesses engage with the public is crucial, but they have specific marketing requirements. By bringing #EthicalHour and ContentCal together, these amazing entrepreneurs will get the support they need. Every Social Snapshot will be available for replay for members, adding to our existing collection of expert resources. We’d love to welcome new members who’d like to benefit from our thriving community.”

Andy adds: “We at ContentCal are on a mission to simplify social media marketing to help businesses of all sizes be found online. As such, we are thrilled to be working with #EthicalHour to help deliver this education to an incredibly valuable community.

“I’m looking forward to sharing my knowledge honed over 12 years of growing multiple SaaS businesses. I’m especially excited about helping ethical enterprises to develop so they can have an even bigger impact, whether it’s social or environmental.”

As part of the new membership perk, #EthicalHour members will also be given a free content calendar and planning template, 10% discount on ContentCal’s paid plan, and two online masterclasses on content creation.