SleekFlow launches in the UK following $8m series A funding led by Tiger Global
SleekFlow, a leading SaaS omnichannel social commerce platform, has launched its new UK operation following an $8m Series A funding round.
The company, which has over 5,000 clients globally, has appointed ecommerce industry specialist Craig Johnson as its UK sales director and opened its doors in Waterloo, London.
Craig previously led business development at shipping ecommerce provider Easyship, tasked with overseeing new business, brand strategy and growing the sales department. Prior to this he spent four years serving as regional sales manager for Mindbody, with responsibility for growing the UK and EU market and supporting its IPO. The company went on to be acquired by Vista Equity Partners in 2019 for $1.9bn.
He will be tasked with growing SleekFlow’s UK operation, including building the customer pipeline, developing the sales team, and expanding its operations by hiring up to 50 staff in the next three years.
The latest funding round was led by top-tier New York-based venture capital firm Tiger Global Partners, whose notable investments include Facebook, Bytedance, UiPath, Toast, and Databricks, followed by Transcend Capital and AEF Greater Bay Area Fund, which is managed by Gobi Partners GBA*. Alibaba Hong Kong Entrepreneurs Fund (AEF) participated in last year's SleekFlow’s pre-Series A round. The fresh injection of funds from the Series A round will empower SleekFlow’s strategic market penetration in Southeast Asia, specifically in Singapore and Malaysia, while extending Asia’s success to the UK, Europe, and other emerging markets. SleekFlow will also use this investment on continued product development within fintech and analytics to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralised product listing and easy in-chat payments, etc.
The SleekFlow platform integrates over 2,500 tools and messaging channels, such as Official WhatsApp Business API, Facebook Messenger and Instagram Business, by utilising the smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from both online and offline avenues. With the newly launched one-click checkout payment feature, businesses can now get paid in chat directly, developing a complete conversion funnel on social for boosting revenue and profits.
From its founding team of three, SleekFlow has now expanded to 60 team members strong across regions including the United Kingdom, Singapore, Malaysia, Taiwan, and Hong Kong. The brand has seen a valuation growth of 1200 per cent in the last 12 months and 500 per cent revenue growth. It aims to scale the business internationally, from countries across SEA and Europe.
