Before starting my own business I worked for a large insurance company. After I finished my MBA at London Business School, however, I felt the confidence and urge to create my own business and I choose a sector I loved, which is food. When I started 6 years ago, there was no much competition in the healthy ice cream market and this was my first brand: a super delicious no sugar added ice cream Coppa della Maga (meaning in Italian ‘The bowl of the magician’).
Years later, after its successful development in several international markets, I decided to enlarge the portfolio and came up with a similar idea, combining health and indulgence but in a different sector and this is how the nouri healthy balls were created. I personally love art and design and all products we manufacture incorporate elements of beauty and elegance. When we create them, I am involved in every single step of the process, to make sure the reflect my initial idea and beliefs of what an indulgent product should look like.
My new brand ‘nouri’ was inspired by the idea that healthy foods should be equally as delicious as every other snack out there. I felt that many healthy treats taste very similar (concentrated with dates and other dry fruits) and leave you searching for something more satisfying with a proper sense of indulgence. That's why I decided that our number one focus with nouri should be taste. Our slogan 'nourish your body, indulge your soul' pretty much sums up our company ethos which surrounds the belief that we should all be able to eat delicious and indulgent foods whilst simultaneously giving our body all the nourishment it needs.
Nouri Health is a new brand of healthy, all natural balls. They are vegan, sugar- and gluten free, while tasting really indulgent (no dates or fruits taste!).
Our slogan 'nourish your body, indulge your soul' pretty much sums up our company ethos which surrounds the belief that we should all be able to eat delicious and indulgent foods whilst simultaneously giving our body all the nourishment it needs. Nouri brings you health and indulgence combined!
We have 3 distinctive flavours, made of 3 completely different bases: a chocolate one (Chocolate & Hazelnuts), a coconut one (Coconut & Chia), and Matcha green tea (matcha and cashew nuts). Furthermore, after the successful launch of the brand, recently there has been introduced a luxury gift box of 16 balls, that includes the very special Sesame, Cardamom and Turmeric flavour.
Only a few months after its launch, Nouri has expanded internationally, has been awarded the prestigious SIAL INNOVATION Selection 2018 in Paris and can be found in the mini bars of some of the top hotels in the world, alongside other popular treats.
We started out only a few months ago and the response so far has been overwhelming. The creation of nouri started when we saw a gap in the market for a truly indulgent treat made without the inclusion of any added sugars or sugar alternatives. Our chocolate flavour is frequently compared to Ferrerro Rocher which really does put a smile on our faces.
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