PressPlugs was set up to make PR more accessible and affordable for entrepreneurs, who can’t afford the fees of a PR agency but are keen to get some publicity for their business and connect with journalists in their sector. It is very much a reactive service where journalists post their requests for experts to help with comments, case studies, product reviews and businesses and small PR freelancers use the tool to get their business on the map and build invaluable relationships with the media.
Media requests are sent out as soon as they are received to the platform’s growing subscriber base. PressPlugs has already attracted many national and trade journalists, allowing business owners the opportunity to secure PR, which they could never have imagined – securing coverage in the nationals and important trade publications. Many are building up relationships with some of the UK’s most powerful media influencers.
With a free 14 day trial and an annual cost of just £261 or monthly subscription of £29, it is an affordable and growing service.
PressPlugs Co-Founder Tracy Nolan said: “For those businesses who get the power of PR they appreciate it’s such an affordable tool and are helping to spread the word. After all, the annual cost is a tiny fraction of most of the UK’s 5.4m SME’s. Also, PR freelancers are using it as a vital part of their offering to their clients. “We believe it’s giving innovators a platform to shout about their product or service, and journalists a wider choice of experts. Fingers crossed the feedback we are having is good.”