Digital marketing is a way of advertising your business (whether online or offline) through the use of electronic devices. It is the most effective marketing method as many people use these devices all over, most of the time. Usually, we market our websites/companies to generate more traffic, and here are the various methods you can use to do it:

1. Social media marketing (SMM)

Social media platforms have billions of users. Therefore, it makes it one of the fastest and easiest ways to reach out to as many people as possible, who can later turn to be your customers. It allows you to engage with your potential customers, and also will enable viewers to react to your post by liking, or commenting on it. You can also easily share your website link in your social media wall and send more guests to view your product or services.

2. Content marketing

Unlike SMM, content marketing involves detailed writing concerning your product or services. You can effectively market your business through writing which you can post on your blog or as a guest post. However, it's not a must you have a blog to be able to advertise your business through content marketing. Many free websites are ready to publish your content anytime, provided it's informative and according to their style of writing.

3. Programmatic Display

A programmatic advertisement is a mode of buying digital ad automatically. It displays personalised banners on the website for publication. And it targets specific audiences. Unlike Google AdWords which is based on searching the keyword, the programmatic advertisement is based on displays ads. Look through various programmatic display advertisement services offered on programmatic agency London to advertise your company.

4. Email marketing

This is a method of advertising your product or services by the use of emails. Through your blog, you can quickly get your visitors to subscribe to your email list by giving them a freebie such as an eBook. Once you have a list of people you can then work on updating them anytime you have a new post. With time they will build their trust in you and can become your customers.

5. Affiliate marketing

Affiliate marketing is an online advertisement that makes you sell your product by clicking on a link. The incentive that any affiliate program company pays is higher as compared to money earned through PPC. However, in affiliate marketing, you only pay after you sell, unlike PPC whereby you're not sure whether you'll make a sale.

6. Billboard advertisement

It is a mode of an advertisement whereby you display your product on a banner alongside the road, malls, etc. This method of publication is, however, been outdated as you realise, people are always glued on to their gadgets even when they're travelling. And so less or none of them notices these billboards.

Any form of marketing is vital to businesses. However, not all can drive traffic to your store effectively. Therefore, it is always good to try out many of them and settle with the one that will best work for your business.