I’m not surprised – it is confusing. There are so many different terminologies: carbon neutral, carbon removal, carbon offset, net zero, to name but a few. They all mean different things but instead of explaining them, mostly what we hear about in the press is of businesses planting trees.
Making it easier for us to sustain these practices and make better long-term decisions. Businesses with sustainability at their core, like the 8 Black owned brands we’ve listed below will continue to lead us towards a future that is no longer naive about our environmental impact.
People often confuse scaling with increasing a bit in size. Scaling sustainably in a way that will keep you on growing is a whole different ballgame. In reality, a pretty small percentage of companies make the jump successfully.