Elite ServiceNow partner FlyForm has appointed a managing director in its drive towards a target £21 million turnover in 2023.

As Managing Director, Rob Rees will focus on expanding the company's public sector and commercial client base, which already includes the Driver & Vehicle Standards Agency, the Home Office, Foreign, Commonwealth & Development Office and Government Property Agency, as well as a wide range of commercial clients.

Rees joined FlyForm, based at Cardiff's Capital Tower, as Operations Director in January 2022. He was previously Group Operations Director for a Microsoft Gold partner. Before that he held similar roles in bespoke digital software operations and large digital transformation and outsourcing services.

Phil Davies, Flyform Group Ltd CEO and co-founder with Arron Davies, said: “Rob was first engaged to grow our professional and management business lines. He quickly took responsibility for significant operational areas of the business, readying them for scale-up. This focus on stable growth, combined with extensive focus on people development, made him a natural fit for MD.

“We have achieved year-on-year growth of more than 40 per cent over the past three years and this is an exciting period for our organisation and the ServiceNow ecosystem as a whole. Rob's track record of driving growth in cloud services organisations will enable FlyForm not only to maintain but accelerate growth as we continue our journey as one of the world's leading ServiceNow partnerships.”

Rob Rees said: “The opportunity to serve with a talented team on a mission to positively impact people's lives through the power of technology is exciting. The ServiceNow ecosystem is red hot. It embodies a platform that transforms business.”

In line with the MD appointment, co-founder Arron Davies also takes on a new non-executive director role. He said: “Focusing on employee well-being and advising on client success offers me the opportunity to directly impact the success of Flyform, while allowing Rob to concentrate on business strategy.”