Jellysmack, the global leader in the creator economy that entertains millions every day, has announced a multi-year content licensing collaboration featuring NBA highlights, on Jellysmack’s original digital channels across Europe.

The NBA’s best content (highlights of the upcoming season, archives, never-seen-before videos) is now available on Jellysmack’s owned and operated House of Bounce original channels for British basketball fans across Facebook, YouTube and Snapchat. House of Bounce reaches more than 650 million viewers each month and has over 7.5 million followers.

“Jellysmack is one of the largest digital video creators in the world,” said Youri Hazanov, Chief International Officer for Jellysmack. “We are thrilled to partner with the NBA to boost the world’s best basketball content to audiences throughout Europe.”

In addition to the NBA’s content, Jellysmack plans to produce a variety of new digital video series for House of Bounce and will launch 12 new original basketball shows this year, significantly expanding its basketball creator communities in the UK.

“Sports content on social media needs to be treated differently to attract new and younger fans,” said Maxime Horbez, Vice President of Sports for Jellysmack. “Using Jellysmack’s data and technology, the NBA’s content will reach a massive, growing and active online audience.”

Jellysmack has built two of the world’s top 5 digital media properties: House of Bounce and Oh My Goal, a cross-platform football fan community with 49 million followers. Together, the channels see over 2 billion average monthly views. Jellysmack uses award-winning A.I. technology to edit, optimize and distribute top video content across multiple social media platforms. Combined, Jellysmack-managed content registers over 10 billion monthly video views globally.