Leading OOH adtech startup Veridooh strengthens team with first Chief of Staff among new hires
Leading Australian verification company, Veridooh, has appointed Steven Veytsblit as its first Chief of Staff to help the company navigate its rapid growth and global expansion.
Veytsblit joins following Veridooh’s launch into the UK market where it has established its first locally-based team outside of Australia.
Veridooh provides 100% independent verification for out-of-home advertising, including digital, programmatic, and static, using its proprietary SmartCreativeTM technology.
In his new role, Steven Veytsblit is responsible for creating efficiencies and adding value across the company. As part of his role, he will oversee the business’ finance, operations, and contribute to strategy and the special projects divisions.
He joins from Australian startup Dimple where he was Chief Operating Officer, helping with the launch of the company’s subscription business model in multiple markets, including Hong Kong and New Zealand.
As Chief of Staff, Veytsblit will ensure leadership decisions at Veridooh align with the wider goals of the company, for example, its commitment to leaving a positive impact on the environment following its carbon-neutral certification.
Veridooh cofounder, Mo Moubayed, said: “We’re very excited to have Steven join our team as we enter a new phase of ambitious growth targets this year. Since the second half of 2022, we have made new hires across all departments, moved into a bigger office, and launched our first international team.”
“Now is the perfect time to bring in Steven to help scale up Veridooh and grow our business, operations, and special projects. With a stronger, more aligned team, we can better service our clients as OOH continues its upward trajectory.”
Veridooh also recently strengthened its engineering team, adding software engineer Justin Nhan and senior engineer Jordan Benzacken. Nhan has previously worked at Australian free-to-air network Nine and fintech Brighte, while Benzacken joins from the payroll software company, PayFit, following his relocation from France.
