From Day.1 Purple Pilchard has pursued a consistent ‘underfish’ vision, to help change the nation’s food & drink landscape for the better, helping ‘emerging brands of tomorrow’ step out from the shadows of their painfully predictable corporate peers.
Pilchard provides a very light but ‘let’s not hang around’ approach that rejects the empty noise, random soundbites and inappropriate high costs so often hawked around by so many old-school consultants.
At Pilchard the plan is always about a wider strategic vision, compelling messages and an affable, albeit occasionally mischievous tone of voice.
Pilchard has worked down every imaginable food & drinks aisle, from frozen, pet food & snacking to milkshakes, cooking oils, breakfast cereals, biscuits, cakes and juices (and many others besides!).
Whether we’re talking organic, paleo, keto, ‘plantbased,’ free-from, HPP, world cuisine OR unashamedly gastronomic, Purple Pilchard has played its part helping leading lights within these ‘minority food sectors’ find their voice
Pilchard dabbles in all things marketing, from strategy & comms, copywriting and ‘kindred spirit’ collaborations to good olde PR; any medium in truth that enables smaller ‘challenger’ brands on tight budgets to not simply stand their ground BUT punch above their weight.
Pilchard also makes a point of aligning with charismatic founders with ‘interesting stuff to say.’ Corporate brands by their very nature tend to be run by ‘don’t rock the boat’ leadership teams who fall back position is to skulk around in the shadows.
Clearly Pilchard clients for the most part can’t win any head to head skirmish against their better backed ‘establishment’ peers, however by simply opting to be honest, heartfelt and bold, category underdogs can make the ‘food establishment’ sit up & take notice.
Pilchard’s raison d’etre is to help brands tap into their positive energy and enjoy any success however small.
Website: www.purplepilchard.co.uk
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