Photographs are the best way to convey the message of your brand and show potential customers the best of your products. A lot is riding on these professional photos as they need to be eye-catching enough to hold the attention of shoppers or your audience. This is your guide to creating professional product photos through expert top tips and recommendations, no matter your level of experience with photography.

Why is this important?

Creating professional product photos that reflect your brand is of the utmost importance in today’s society, due to popular apps such as Instagram that are solely photo-sharing spaces. Therefore, sharing these photos with an audience can seem daunting if you have little experience with what makes a photograph successful. However, it is important to tackle that fear directly, as using social media effectively can increase exposure, traffic, and allow you to form connections with loyal followers who appreciate your unique photography style.

Hassle-free editing services

Backdrop is important, but if you’re wanting a clean shot with the focus solely on the product then using a free background remover is a suitable solution. This app offers you the freedom to insert your cropped image onto new backgrounds, appropriate for project collages, which is an especially helpful editing tool for creating professional product photos or storyboards. You can also apply filters through this app, and this can range from manipulating subtle lighting to producing dynamic colours that can really make your professional photo pop. 

Lighting

If you’re opting to choose the more traditional photography approach, then lighting will play a big part in how your product photo will look. Ideally, the lighting of the photograph will be visually stimulating and allow your audience to see your product in its best light. Many factors can determine the lighting, such as distance and diffusion. For example, the softness of the lighting depends on the distance of the light source. You will need to decide on the approach that best fits the style of your brand in order to find the most appropriate lighting for your product photos.  

Angles

As mentioned, producing a photography style that is unique to you is a significant factor in making your brand recognisable as your brand. A way to increase creativity within your photography is to have fun with the camera angles. Perspective can make or break your photo, and there is no better way to display your product than through the lens of a distinctive shot. This could mean, for example, adding layers to your photos by putting something in the foreground to give a sense of scale. 

Choose the right camera for you

Choosing the right camera to portray your product photos will make it easier for you as the photographer to capture some great shots. For example, a factor to consider when deciding on a camera is whether you will be travelling. If you are taking a trip abroad for these photographs, perhaps in a mountainous location, then you may find it beneficial to look into buying an action cam. There are pros and cons to each kind of camera, so ensure that you research thoroughly to make the equipment suit your vision for the brand and the product.