Search engine optimisation gives your blog and website much needed visibility online. This is all done by pulling on the keywords your readers and potential customers use to search for you online.

If you have never thought about planning for and using awareness days for your business or blog, then this may get you thinking. There are tons of awareness days every year, so choosing the right one for you can be tricky.

However, look closely, and amongst the comedic memes and videos there’s some great pieces of marketing content being created and achieving also viral status, but what makes this content more successful than others?

Clients hire journalists with news skills and PR know-how to get them into publications that speak to their target audience. PR takes care of all their media relations requirements, so they don’t have to, which frees them up to focus on their business.

The internet has turned into a space where small businesses can now compete with the big boys without having to break the bank – thanks to something incredible called social media.

While knowing about this subject won’t equip you with new chat-up lines or make you the life and soul of a party, it will help you understand certain trends and help you make a more informed decision over how your business should approach SEO.

By employing some simple money-saving tips, you can have a hot marketing campaign.

As a startup, you want to ensure that you've got a base of loyal customers. People who are going to swear by your product (and hopefully not at it).