All in Marketing
Using social media sites to sell your products is hands down one of the best strategies you can use to grow your e-commerce business.
Typically, an entrepreneur is accustomed to seeing the sales process drawn as a Funnel or a Pipeline, but in reality, the sales process is more of a Bucket, above which are Funnels, and then above that some Taps.
After a remarkable rise, influencer marketing has become a polarising topic. Accusations of fake followers, dishonest practise and ambiguous pricing conflicting with praise for its authenticity, engagement power and delivery on ROI.
The key is to be strategic about where you spend your resources, especially considering how precious time is for an independent business. Here are four practices guaranteed to fuel the PR success that will help you build your brand.
You may have created a section for your blog some time ago now, but have you started using it? Knowing what to blog about is one of the biggest issues for small businesses, because sometimes it can be a bit tricky, especially if it is new territory.
The psychology of colour may impact behaviour and purchasing decisions. This relationship is not yet fully understood, but it's believed to explain why some customers are willing to invest their money or time.
Fundamentally, that is the idea of Pay-per-click. In PPC, the sponsor will pay Google each time a guest click on their advert, and it takes them to the advertiser's website.
